Erika Batista is the CEO and founder of Pretty Kind. Batista started her career as a content creator over a decade ago by launching her personal blog and accompanying social media platforms. Her online community continues to turn to her for her creative vision and trend-spotting ability. Since 2021, Batista has used those qualities to build Pretty Kind and empower women and girls to close the confidence gap.
Launched in 2021 with the Pretty Kind Signature Affirmation Crewneck, Pretty Kind introduced its audience to its core values of radical self-love, self-acceptance, and barrier-breaking aspirations.
PK’s apparel line and in-person activations help women and girls to learn the tools, tips, and affirmations that can help them transform their mindset. Inspired by Batista’s journey as a child of immigrants, Pretty Kind is a love letter to her inner child and her children. While a healthy dose of self-belief won’t immediately solve the world’s biggest problems, Pretty Kind believes it is the seed that helps cultivate the leaders who do and solutions that will.
Pretty Kind’s mission is rooted in empowering a new generation of women and girls through PK’s line of inclusive, affirmation-led lifestyle products.