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Pretty Kind is a lifestyle brand that empowers women and girls to close the confidence gap. PK’s apparel line and in-person activations help women and girls walk toward a future full of radical self-love, self-acceptance, and barrier-breaking aspirations.

Our pieces aren't just cool and chic, they are meant to elevate the way in which we live our lives through everyday modern manifestation.

THE MANIFESTATION COLLECTION

LIVE IN YOUR HAPPY ERA, YOUR LUCKY ERA, YOUR MANIFESTATION ERA.

YOU GOTTA HAVE IT.